Online Internet Marketing Training
Only $99.95
ONLINE Internet Marketing TRAINING FEATURES
- Learn Internet Marketing online with these interactive online Internet Marketing courses.
- Affordable Pricing (Only $99.95 for the complete series)
- A full year to complete the Internet Marketing courses
- Retake the Internet Marketing courses as many times as you like
- Measure your progress with assessment tests after each course
- Earn completion certificates after passing each assessment test
- Internet Marketing Series (6 hours)
1. The New Rules of Marketing
Time: 1 hours
This course provides information on how to market products and organizations through the Internet.
Objectives
- Describe the old rules that apply to marketing and public relations when using traditional communications mediums
- Identify the benefits of Internet marketing and public relations
- Describe the new rules that apply to Internet marketing and public relations
Topics
- Old Rules of Marketing
- Old Rules of PR
- The New Rules
2. Building a New Rules Marketing Strategy
Time: 1 hours
This course provides information on how to market products and organizations through the Internet.
Objectives
- Create a marketing plan
- Write marketing materials that speak to customers directly
- Integrate thought leadership content into a marketing plan
- Plan Web content that takes into account the buying cycle
Topics
- Building a Marketing Plan
- Writing for Your Customers
- Developing Thought Leadership Content
- Influencing the Buying Process
3. Developing a Content-Rich Web Site
Time: 2 hours
This course provides information on how to develop a content-rich Web site.
Objectives
- Write news releases that resonate with buyers
- Use blogs for market research and to connect with buyers
- Integrate podcasts and video into your Web site
- Use interactive forums for research and marketing
Topics
- News Releases
- Blogs
- Podcasts
- Interactive Forums
- The Content-Rich Web Site
4. Online Marketing Tactics
Time: 2 hours
This course provides information on various tactics for marketing products, services, and organizations using online tools.
Objectives
- Explain the purpose and benefits of a search engine marketing program
- Differentiate viral and traditional marketing methods
- Use social networking sites as part of your marketing program
- Use online media rooms to optimize search engines and to reach journalists and customers
- List the new rules for reaching the media using online tools
Topics
- Search engine marketing
- Viral marketing
- Social media marketing
- Online media room
- The new rules of reaching the media
Resources for Internet Marketing
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